CAMPAIGN TRACKING
Last updated
Last updated
In order to track those clicks, we will need to use UTM (Urchin Tracking Module) parameters.
UTM links are URLs with additional parameters that allow you to track traffic coming to your website from different sources. By adding UTM parameters to your links, you can accurately identify where clicks are coming from and how users are interacting with your campaigns.
For example, if you send a WhatsApp template message with a UTM link, you will be able to see in Google Analytics or another similar tool how many users have clicked on that link and from which specific campaign.
There are several basic UTM parameters that we recommend adding to our WhatsApp campaigns:
The source parameter identifies the specific website, publication, or advertiser that is sending traffic to your page. Here's what it looks like in the URL: “utm_source=[source]”. For example: utm_source=wamoca
This way, we'll know that the traffic came from the Wamoca app.
The campaign UTM parameter identifies the specific campaign, promotion, or sale that your link represents. It's used to differentiate campaigns so that you can monitor them individually. Here's what it looks like in the URL: “utm_campaign=[campaign]”. For example: utm_campaign=winter_sale
To easily create links with UTM parameters, we can do it directly from Google's free URL builder.
We add our complete website and the parameters we want, in our case the "source" and the "campaign name".
And we just need to copy the link that has been generated at the bottom. That link already has the UTM parameters.
When we add the button to our template message, we must paste the URL that we have generated with the UTM parameters added.
Once we program our campaign with this template, clicks will begin to be tracked, which we can analyze from our Google Analytics.
To view your campaign data in GA4, go to “Reports.”
Luego, a “Adquisición” > “Adquisición de tráfico”.
Desplázate por la página hasta que veas una tabla agrupada por canal de tráfico y ordenada por número de usuarios.
Selecciona la flecha desplegable para cambiar el parámetro. A continuación, tienes las opciones disponibles:
