> For the complete documentation index, see [llms.txt](https://wamoca.gitbook.io/wamoca-docs-en/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wamoca.gitbook.io/wamoca-docs-en/first-steps/what-is-a-conversation.md).

# What is a conversation?

A conversation in WhatsApp Business is defined as a **continuous 24-hour message thread between a company and its customer**. This 24-hour window opens with the delivery of a message (in our case, when creating a campaign and sending a template) and **is counted in our platform as 1 conversation when the message has been delivered to the customer**. In WhatsApp Business there are different conversation categories: Marketing, Utility, Authentication and Service.

With Wamoca you can open conversations in the **Marketing** category: it **allows you to achieve a wide variety of objectives, from generating awareness to driving sales and re-targeting customers**. Examples include announcements of new products, services or features; targeted offers or promotions; and cart abandonment reminders.