# What is a conversation? A conversation in WhatsApp Business is defined as a **continuous 24-hour message thread between a company and its customer**. This 24-hour window opens with the delivery of a message (in our case, when creating a campaign and sending a template) and **is counted in our platform as 1 conversation when the message has been delivered to the customer**. In WhatsApp Business there are different conversation categories: Marketing, Utility, Authentication and Service. With Wamoca you can open conversations in the Marketing category: it allows you to **achieve a wide variety of objectives, from generating awareness to driving sales and re-targeting customers**. Examples include announcements of new products, services or features; targeted offers or promotions; and cart abandonment reminders. See [Pricing ](https://developers.facebook.com/docs/whatsapp/pricing)to see how conversations are opened and closed, and how they take into account our pricing model. [Rates in EUR](https://scontent.fmad20-1.fna.fbcdn.net/v/t39.8562-6/454523081_527850252999760_643089332703172420_n.csv?_nc_cat=103\&ccb=1-7&_nc_sid=b8d81d&_nc_ohc=L36RdiocTJkQ7kNvgEgIk7N&_nc_ht=scontent.fmad20-1.fna\&oh=00_AYB2GTqz48j84Z3Zejhi3ZMsCVymFqwd3iP-PX4VlatNmg\&oe=66DBBB86) and [Rates in USD](https://scontent.fmad20-1.fna.fbcdn.net/v/t39.8562-6/454578015_1410154313011537_6369139028338247987_n.csv?_nc_cat=110\&ccb=1-7&_nc_sid=b8d81d&_nc_ohc=yrVYW0ukwaIQ7kNvgGH9kRf&_nc_ht=scontent.fmad20-1.fna\&oh=00_AYD0gXtieBLdw6qd7DYojTNMF6qfgvrwI5BMbPPhPNZtsA\&oe=66DBEBF3). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://wamoca.gitbook.io/wamoca-docs-en/what-you-should-know-about-whatsapp-business/conversations/what-is-a-conversation.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.