What is a conversation?

A conversation in WhatsApp Business is defined as a continuous 24-hour message thread between a company and its customer. This 24-hour window opens with the delivery of a message (in our case, when creating a campaign and sending a template) and is counted in our platform as 1 conversation when the message has been delivered to the customer. In WhatsApp Business there are different conversation categories: Marketing, Utility, Authentication and Service.

With Wamoca you can open conversations in the Marketing category: it allows you to achieve a wide variety of objectives, from generating awareness to driving sales and re-targeting customers. Examples include announcements of new products, services or features; targeted offers or promotions; and cart abandonment reminders.

See Pricing to see how conversations are opened and closed, and how they take into account our pricing model. Rates in EUR and Rates in USD.