Wamoca Docs - EN
  • FIRST STEPS
    • What is Wamoca?
    • What is a campaign?
    • What is a template message?
    • What is a conversation?
    • WhatsApp API activation with Wamoca
    • Add payment method
    • Add WhatsApp profile informationPage
    • Meta Business Manager verification
  • OUR PLATFORM
    • Configuration
      • General
      • WhatsApp
      • Contact Fields
      • Ticketing System
    • Chat
    • Contacts
    • Contact Groups
    • Campaigns
    • Message Templates
    • Automation
    • Billing
    • Team
    • Support
  • WHAT YOU SHOULD KNOW ABOUT WHATSAPP BUSINESS
    • Phone numbers
    • Conversations
      • What is a conversation?
      • Message limit
    • Message quality
    • Avoid being banned
  • CAMPAIGN TRACKING
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  1. WHAT YOU SHOULD KNOW ABOUT WHATSAPP BUSINESS

Message quality

PreviousMessage limitNextAvoid being banned

Last updated 6 months ago

Your quality rating is based on recent messages your customers have received in the last seven days. It depends on your customers' comments and feedback, such as reasons for blocking your phone number and other bug reports. The status, quality rating and message limits of your business phone number can be viewed in your Meta profile > Accounts > WhatsApp Accounts > Select WhatsApp account > Select WhatsApp account > Click “WhatsApp Manager” > Account Tools > Phone numbers.

If your quality rating is medium or low, you can hover over it in the WhatsApp Manager to see more information about the reasons for blocking, if available. This way, your company can learn the details of the reasons for blocking by users, stop sending low-quality templates, and mitigate the risk of more customers blocking your phone number.

In Wamoca, you will be able to view only the Account Status and message limits in Settings > WhatsApp Settings.

What do I do if the account is of low quality?

If you find yourself in this situation, it is very important that you do not send mass messages for 7 days. If you do so while your account is already flagged, you may receive more complaints from your customers, which could lead to the complete blocking of your account.

After those seven days, your account will be back to good quality and you will be able to resume sending mass messages. However, we recommend that you start sending messages in small groups, with a maximum of 250 to 300 contacts per day for the first month. After 24 hours from the first sending, check the quality of your account in the control panel before continuing with the next campaign.

If the quality of the account is high or medium, you can continue with the next mailing. But if it is low again, you should wait another 7 days and also consider changing the content of the message. Customers often report messages when they do not recognize the sender, if the message is too generic or looks like spam.

Things to check:

  • Make sure your WhatsApp profile is properly set up (with logo, description, etc.)

  • Personalize the message for each client (e.g. “Hello %%FIRST_NAME%%”)

  • Make it clear who you are in the message (e.g. “Hello %%FIRST_NAME%%, I'm Pablo from Wamoca...”)

  • Offer the customer the option to unsubscribe from the service.